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Visu­al com­mu­ni­ca­ti­on for sci­en­ti­fic facts

Pro­jekt für Masterarbeit

Audio­vi­su­al Arts Computing


Cor­po­ra­te Design, Web­de­sign, Illus­tra­ti­on und Animation


Cli­ma­te chan­ge is hap­pe­ning now. Becau­se of our depen­dence on fos-sil fuels, cli­ma­te chan­ge will con­ti­nue into the future with rela­tively unpre­dic­ta­ble impacts on humans and the envi­ron­ment. The­re are seve­ral psy­cho­lo­gi­cal bar­riers and other chal­lenges that pre­vent peo-ple from com­mit­ting them­sel­ves to the cau­se of miti­ga­ting cli­ma­te chan­ge through beha­vi­oral chan­ge. The com­ple­xi­ty of the issue, its abs­tract natu­re and the uncer­tain­ties asso­cia­ted with pre­dic­tions and sci­en­ti­fic rese­arch make it dif­fi­cult for non-experts to grasp.

Inter­di­sci­pli­na­ry col­la­bo­ra­ti­ons can over­co­me the insu­lar focus of cli­ma­te chan­ge sci­ence. A shared metho­do­lo­gy that com­bi­nes best prac­ti­ces from other disci­pli­nes like psy­cho­lo­gy, mar­ke­ting and visu­al com­mu­ni­ca­ti­on, may help to bet­ter results when try­ing to com­mu­ni­ca­te com­plex mes­sa­ges to the main­stream public. This rese­arch explo­res the abo­ve points and then deve­lo­ps a series of recom­men­da­ti­ons for cli­ma­te chan­ge com­mu­ni­ca­ti­on based on the gai­ned know­ledge. The gra­dua­ti­on pro­ject (a Web­site) is based on the­se recom­men­da­ti­ons


why is the earth warming

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