UNDERSTANDING CLIMATE CHANGE
Visual communication for scientific facts
Projekt für Masterarbeit
Audiovisual Arts Computing
Corporate Design, Webdesign, Illustration und Animation
Climate change is happening now. Because of our dependence on fos-sil fuels, climate change will continue into the future with relatively unpredictable impacts on humans and the environment. There are several psychological barriers and other challenges that prevent peo-ple from committing themselves to the cause of mitigating climate change through behavioral change. The complexity of the issue, its abstract nature and the uncertainties associated with predictions and scientific research make it difficult for non-experts to grasp.
Interdisciplinary collaborations can overcome the insular focus of climate change science. A shared methodology that combines best practices from other disciplines like psychology, marketing and visual communication, may help to better results when trying to communicate complex messages to the mainstream public. This research explores the above points and then develops a series of recommendations for climate change communication based on the gained knowledge. The graduation project (a Website) is based on these recommendations www.climatechange.infografia-design.de